Custom Writing Agency Project
The project involved promoting an agency specializing in dissertations, academic articles, and student papers. Main goal — to get valid leads for under $30 each. Within the first two weeks of testing, the CPL was $24 with $280 spent. After scaling, we added directions for “articles” and “student papers,” launched a quiz, and separate funnels for each offer.
First month results:

Budget spent — $869
Leads — 40
Valid leads — 16
Sales — $5,744
ROAS — 661%
ROI — 338%

After six months of cooperation, total project profit reached 1,500,000 UAH

Tropical Leaf Tea Sales Project
The client came with only an idea and product — no website, content, or clear unit economics. The product faced moderation risks, so we carefully planned every stage. We started from scratch: created an Instagram profile and Telegram channel, connected a CRM, built a landing page, and structured sales via social media. Creatives were product-focused but avoided direct naming — AI-generated videos and static materials. Ads ran simply — 1 product = 1 audience = 1 campaign — allowing fast optimization and stable results. After initial sales, we split funnels into retail and wholesale, added TikTok Ads, and developed a Telegram ordering bot.
Results:

Budget spent — $3,007
Units sold — 519
Revenue — 1,229,625 UAH ($30,700)
ROAS — 920%

Designer Furniture Manufacturing Project
The client had active ads but unstable lead costs and ROI. The main goal was to increase brand loyalty and optimize customer acquisition cost. We worked comprehensively — developing two strategic directions (brand and performance), creating UGC content, optimizing Meta Ads campaigns, and testing new hypotheses. Results included a $2,000 budget reduction while maintaining sales, creating a pool of effective ad combinations, and reaching record sales.
Overall results:

Budget spent — $12,270
Units sold — 71
Revenue — 3,189,647 UAH ($77,796)
ROAS — 534%
ROI — 90%

Beauty Studio Promotion (Non-Surgical SMAS Face Lifting)

Geo: Lviv, Dnipro, Odesa, Kyiv
Landing pages: landing, quiz, direct
The client had issues with ad bans and unstable lead cost; previous agency ran traffic only via Instagram Direct. We rebuilt the system from scratch: created clean creatives without “before/after,” optimized landing pages for Meta algorithms, and ran broad campaigns without over-segmentation.
1-month results:

Leads — 13,611
CPL — $2.59
Bookings — 8,800
Sales — 6,160
ROAS — 1154%
ROI — 335%
CPA — $5.74

Although cooperation ended due to lead cost differences between website vs Direct, the results showed that even a beauty niche with ad bans can be scaled profitably.

Recruitment Agency Promotion (Cleaning Staff 45+)

Geo: Ukraine
Landing: Facebook lead form
The client needed a stable flow of applications with a minimal budget. The main challenge was the age group, which rarely responds to social media ads. We built a simple but effective system: short text, clear visuals, and instant manager feedback. Emphasis was on trust and real testimonials from existing employees.
1.5-month results:

Leads — 1,009
CPL — $0.21
Contracts — 122
CPA — $1.77
CR — 12%
Profit — $6,100
ROAS — 2700%
ROI — 660%

Thanks to the simple funnel, fast processing, and human approach, the target of 20 contracts was exceeded 6-fold at minimal cost.